Smart Television Benefits And Features †MyAssignmenthelp.com

Question: Discuss about the Smart Television Benefits And Features. Answer: Introduction A smart television is a hybrid TV with the all the features of a television set including an integrated connection of Internet and interactional features of Web 2.0. It is a convergence of technology between flat screen television, set top boxes and computer systems (Chang and Liu 2014). There are several benefits of smart TV like any individual can watch whatever they want in any time, can search anything with the help of Internet, can control the operations with mobile control and many more. The following report outlines a brief description on the concept of smart television (Lee et al. 2014). The aim of this report is to know about the benefits, features, strategies, privacy and security issues related to smart television. The report finally summarizes all the important features in the final part. Discussion on Porters Competitive Forces and Generic Strategies The five forces of Porter comprises of all the forces that are close to an organization for affecting the ability of that company for serving their customers and make profit (E. Dobbs 2014). The five forces of Porter are as follows: i) Threat of New Entrants: When an organization enters into an existing market, there is a high risk that it cannot make its position in that market (Lee et al. 2013). The existing organizations are barriers to that new company as they are already leading the market. ii) Threat of Substitutes: There is always a threat or risk of the substitute organizations, who are selling same products. iii) Bargaining Power of Customers: The customers have the capability to keep an organization under intense pressure and this affects the sensitivity of the customers for changing price. iv) Bargaining Power of Suppliers: Suppliers supply the raw materials, labor, services, and necessary components to an organization (Taehyeong, Sangki and Im 2015). They are sources of power for the organization when substitutes are present in the market. v) Industry Rivalry: For several organizations, this particular force of industry rivalry determines the competitiveness of that industry (Porter and Heppelmann 2014). The major factors include sustaining competitive advantage through innovative ideas, powerful strategies for competition and competitiveness between the offline and online industries. Smart televisions have acquired the entire market according to the five forces of Porter. They are giving intense competition to the existing industries (E. Dobbs 2014). As this is the combination of both television and computer system, it is accepted by all customers. Porters generic competitive strategies helps to understand how a particular organization pursues its competitive advantage for the scope of market acquisition. There are three generic strategies that help to understand this concept (Vishwakarma and Kapoor 2017). An organization selects to pursue any one of the of the competitive advantages, either by separating itself with the customer needs and requirements or by lowering the overall costs than the other organizations. The organization further selects any one type of scope either by offering the product in all market segments or to specific market segments. According to Porter, the strategy either targets the focus, differentiation and cost leadership (Shangliang, Liu and Liang 2014). These are considered as the three generic strategies of Porter. Home entertainment is the type of entertainment that is present in home by any video or audio devices. Smart televisions are considered to be one of the best home entertainment ever. It consists of the features of television and computer systems (Lee et al. 2014). Porters generic strategies claim that the market either targets the focus, differentiation and cost leadership. Smart televisions are getting the strategic advantages due to their innovative strategies. Moreover, they are targeting all the segments of market. Choosing Best Apps for Smart Televisions The major benefit of smart televisions is that these come with several applications which offer the similar aspects on tablets, smart phones, computer systems. These include social networking, live video streaming, music streaming and browsing of Internet (Shangliang, Liu and Liang 2014). The Smart Central 3.0 application platform chooses or selects the best applications for smart televisions. They are several applications for smart television. They are as follows: i) Google Play Music ii) Amazon Prime Video iii) Netflix iv) Hulu v) MX Player vi) Pandora Music vii) Spotify viii) Plex. These applications are considered to be the best applications for a smart television. Some of them are expensive, however, once installed they provide the best quality. Discussion on Privacy Issues with Smart Televisions Smart televisions are the combinations of computer systems and television systems. Since, these are enabled with Internet connection, there is always a chance that hackers or intruders are spying on the users (Lee et al. 2013). There are several privacy issues. The privacy policies of smart televisions mainly collect the voice commands for improving the performance of the smart television. A third party service is utilized in the television set that converts speech to text. This is the most vulnerable area for a smart TV. Encryption of the message hides the content (Shangliang, Liu and Liang 2014). However, this feature is absent in smart television and thus it has privacy issues and problems within it. Discussion on Security Issues with Smart Televisions and Data Sharing Any device enabled with technology has the tendency to be breached easily. Smart televisions are not different from this (Porter and Heppelmann 2014). This television even does the job as a computer system. The user does all the work through this smart television and thus deals with all vulnerable security risks and threats. These risks and threats occur when the user opens an application from the smart television. The intruder or the hacker gets easy access to his television and enters into the system. The risks that are common include the Denial of Service, identity theft, snooping, sniffing and many more (Vishwakarma and Kapoor 2017). Moreover, the moment the user shares any data through an application, the hacker gets the data and can intercept it easily. Summary of the Report Therefore, from the above report, it can be concluded that, a smart television is a hybrid TV with the all the features of a television set including an integrated connection of Internet and interactional features of Web 2.0. It is a convergence of technology between flat screen television, set top boxes and computer systems. The report helps to understand the benefits, features, strategies, privacy and security issues related to smart television. References Chang, W.H. and Liu, C.Y., Flexiworld Technologies, Inc., 2014.Smart television system having methods or means for accessing paid or subscribed digital content from the internet. U.S. Patent 8,711,408. Dobbs, M., 2014. Guidelines for applying Porter's five forces framework: a set of industry analysis templates.Competitiveness Review,24(1), pp.32-45. Lee, S.H., Sohn, M.K., Kim, D.J., Kim, B. and Kim, H., 2013, January. Smart TV interaction system using face and hand gesture recognition. InConsumer Electronics (ICCE), 2013 IEEE International Conference on(pp. 173-174). IEEE. Lee, W.O., Kim, Y.G., Shin, K.Y., Nguyen, D.T., Kim, K.W., Park, K.R. and Oh, C.I., 2014. New method for face gaze detection in smart television.Optical Engineering,53(5), pp.053104-053104. Porter, M.E. and Heppelmann, J.E., 2014. How smart, connected products are transforming competition.Harvard Business Review,92(11), pp.64-88. Shangliang, C.I., Liu, J. and Liang, F., Le Shi Zhi Xin Electr4Onic Technology (Tianjin) Limited, 2014.Instruction mode switching method and device based on smart television interface. U.S. Patent Application 15/033,588. Taehyeong, K.I.M., Sangki, K.I.M. and Im, S., Lg Electronics Inc., 2015.Display device and method for controlling gesture functions using different depth ranges. U.S. Patent 9,104,239. Vishwakarma, D.K. and Kapoor, R., 2017. An efficient interpretation of hand gestures to control smart interactive television.International Journal of Computational Vision and Robotics,7(4), pp.454-471.